Rules for Successful Direct Mail Campaign in Small Business

ImageWell planned direct mail campaign can prove to be very effective. The intended audience can be easily targeted and reached by using this method of internet marketing. If mail marketing is executed well, it can become a great marketing tool. There are no fixed rules for this method of marketing and no one can guarantee that each recipient will reply back to the sender. But benefits can be observed if certain things are done like:

  • You have to be unique in your own way. You have to be as personal as possible and the content must be personalized before sending. Tailoring the work to be a perfect match for the recipient is easy these days because of improved technology.
  • Sending something generic to the people in your mailing list does not work these days. In the mail, use the name of the recipient. If your target is a certain business, use the name of the business. Spellings must be checked to avoid typos and errors.  Use the information that you have regarding the recipient so that you can somehow establish a personal contact with the recipient.
  • Focusing on your action area is another very important thing to consider. You should not be all over the place with your message because it will overwhelm or confuse your potential customers. Rather, be classy and eloquent in order to make your stand clear to the recipients.
  • You surely want the mail marketing work to be the most effective one, which you can ensure by making it simple and precise. Do not fill it up with too many pictures or words. Colors, designs and pictures to shouldn’t be used too much as they will overwhelm and distract your recipient. Rather, keep it simple, to-the-point, and your piece will show your taste to the people in your mailing list and encourage them to look out for the next mail.

You can get business leads if direct mail marketing is properly used by your business. If you are already armed with a mailing list, make the most of this marketing method.


Guidelines to Follow For Postcard Mailing List

One of the common marketing approach these days used by businesses is postcard mailing i.e. sending notices, greetings, updates, and information to people who can become potential clients of the company. Due to the use of latest technologies, attractive layouts or designs for the postcards are not hard to make. But the items that you will be sent must look attractive, and encourage the target audience to seek more details about your offerings. Also, it’s important that a postcard mailing list be prepared. The success of this type of direct mailing depends hugely on the mailing list.


The main reason of preparing a proper consumer postcard mailing list is that it will only contain names of only those people who can be your potential customer. According to your requirements, you will have to adjust the list. You can prepare the list according to certain demographics, skills, location and so on. If you already have your own list, it can prove to be very beneficial for your business. But if you are a newbie in the industry and don’t know from where to start, here are some steps that you must follow:

  • Identifying the target: To capture the attention of the desired group, you must analyze the population sample. You have to estimate or assume the number of people who has the chance of becoming your customer. This way, you can minimize your spending and somehow eliminate uninterested people from the list.
  • Looking for accurate but low cost list: A postcard mailing list is that particular list, which can give you good financial returns. An existing mailing list can be bought or rented. You can either prepare a list on your own or can choose a ready made list from several options that are available. You can search online to get the best deals. However, make sure to get the price quotations before you take a decision. If you opt to rent a mailing list, do that on contract basis.

Whatever you choose, make sure to select the best one to make the most from your direct mail

Market Your Product Successfully With Direct Mail Campaign

There are some important aspects of direct mail campaign. The first important aspect is the mail. It has to be attractive and unique. When you are developing the mail, the most important elements to look out for are size, layout, dimension, color. While you are preparing a mail for Direct mail marketing, the following things are important to consider-

  • Personalize the message.
  • In the first paragraph, an irresistible offer must be made and promoted.
  • The benefits of your services must be disclosed, and why your offerings are unique compared to your competitors must be mentioned in clear terms.
  • For at least 3 times, repeat the benefits and offers in your mail that you are willing to provide.
  • Involve the readers and ask them to send something back to you like answering some questions, using stickers, circling words, filling the blanks and so on.


The next important aspect is the targeted list of people in direct mail campaigns. In any type of mailing, there are databases of residential and business names and addresses. Choosing the right names for your marketing is a very important thing. There are two types of list – consumer lists and business listings.

  • For a consumer list, things that need to be considered are – income of the household, gender, name, profession, credit issues, hobbies, buying patterns, and interest.
  • For a business list, things that need to be considered are – industry, geography, SIC code, size of the company, revenue, yearly sales, and number of employees.

If the best prospects are targeted valuing all these attributes, better result can be observed. Targeting the best possible customers cuts the unnecessary costs associated with direct mailing. In fact, It is the most modern marketing approach, which can save time and money of a company, if properly utilized.

Where to Find the Effective Postcard Mailing List for Direct Mail Marketing

Direct mail marketing  is a very advanced and effective marketing method. To make this process more beneficial, you have to find more potential customers, locate your target market etc. Direct mailing is a process through which connections can be made by new customers, in addition to strengthening relations with older customers.

Often, companies choose the postcard mailing method to send information, notice, coupons, offers etc to their potential customers. This postcard mailing method is actually a very important part of direct mailing . For this purpose, direct marketing leads are used. The desired market can be chosen by you and according to that, you will be supplied postcard mailing list with the addresses and contact details of potential customers. Choosing a good supplier for getting an effective mailing list is very important for the business.


Some of the mailing list provider follows this task to increase the productivity:

  • Verify and update the mailing list on regular basis.
  • Attractive pricing offered by good list providers so that even It can become easy for small companies to buy this.
  • Customized list is very useful in the area of  direct mail marketing . Many mailing list providers work in this niche. The lists are made with respect to income, demography, age, ethnicity, sex and other attributes. You can choose the list according to the requirement.

The advancement in postcard mailing has enabled businesses to reduce the cost and have custom designed cards in their desired sizes, colors, and patterns so that they can easily send them to the required and targeted audience and achieve the profitability.

Direct Mail Marketing A Way To Advertise The Business

While there are a number of ways to advertise your business,  direct mail marketing is one of the easiest yet powerful among them. This is a smart method, which you can use to convey your message directly to your target customer. A successful execution of this plan can help you grab attention of all your potential customers. Here are some of the most unique benefits of it.


One-to-one contact – Via this type of marketing, you can reach each of your potential customers. Making one-to-one contact with the prospects will help you to know their feedback in details and you can implement them in your future business plans.

Specific reach – Marketing via direct mail allows you to reach a specific group of people who take special interest in the product/services that you offer. This helps you to earn a better ROI (Return on Investment) than what you could do via mass advertising like giving ads in the local newspaper, or via TV.

You can produce it quickly – Preparing a mail and sending it to your customers takes hardly a week. This is the perfect method when you want your customers to know about some special offers, test prices etc. Moreover, in this media, you have control over the audience as well as your offer.

Get a little personal – This mode of marketing allows you to use an informal language due to which you can approach your customers at a more personal level.

Less Competition – Since the messages of direct mail are not meant for a wide audience, it does not have to compete with other advertising messages and you can compose it according to your own preferences. You just need the targeted mailing list for this.

Maintain secrecy – One of the greatest advantages of direct mail marketing is that your competitors don’t get to know your strategies. Since the message is sent only to your potential customers, it is not revealed on any public platform.

So, it surely pays to use this mode to advertise your business.

Key To Generate Effective Business Leads

Whether you run a small health care agency or own a textile industry, generating business leads is a must for each and every business. You might think that creating an online presence for your business, apart from giving ads in your local newspaper, would bring great results your way. But the truth is that it’s not a cakewalk always. Since generating leads ensures significant profit and more sales for your business, you should exploit different marketing tools to reach your target customers. Here are some of the most effective ways to generate business leads –

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  • Build alliances – Building alliances with businesses that serve the same industry as yours is a good idea to produce leads. Choose a well known business that has a strong customer base, is very serious about its products/services, and is open for new challenges. Once you build a good rapport with them, you can implement your own strategies.
  • Get involved with networking groups – Though most businesses may find it to be a boring task to go to the chamber of commerce, trade associations, or other organizations on a regular basis, this is a good way to network with people and generate leads for your business.
  • Direct mails: If you can build a list of potential clients, keeping them updated about your offerings via direct mail marketing would be a good way to generate their interest in your products/services, and some of them might turn out to be your clients in the long run.
  • Trade shows – This is an excellent platform to promote your business. If you can choose the right kind of trade show, people out there can turn into your long-term customers. Some of the trade shows where you can expect to find leads include local business shows, business exhibitions, chamber of commerce shows etc. However, make sure that you have someone in your booth with strong communication skills and clear knowledge about the service/product that you want to offer.
  • Brochures – They are one of the most effective tools in terms of generating business leads as you can let your customers get a brief overview of your products/services. If designed properly, brochures can help you to engage your customers and impress them to do business with you at a later stage.

So, use a blend of these techniques to generate leads, which would help your business reach the next level.